10 Revolutionary AI Tools for Copywriting Mastery in 2024

Written by Ravi Varman
- Updated: Dec 15, 2023
Table of Contents

Imagine you're a copywriter tasked with writing an article about a new, complex technology. You're expected to produce engaging, accurate, and SEO-optimized content, and you need to do it quickly.

The challenge is twofold: understanding the intricacies of the technology and then translating that understanding into content that resonates with your target audience. It's a bit like being asked to explain quantum physics in a way that a high school student would find fascinating and easy to understand.

This is where AI tools for copywriting come into play.

AI-assisted copywriting tools are like having a multi-skilled assistant for copywriters, easing the burdens of research, content generation, SEO optimization, and editing. They act as a co-pilot in the writing process, enhancing efficiency and effectiveness, much like a guide simplifying a complex journey, ensuring quality content delivery within tight deadlines.

In this blog, we will explore the top 10 AI tools for copywriting mastery, enabling you to craft words like a pro.

AI tools for copywriting, utilizing advanced artificial intelligence, have significantly transformed the field of content creation. These tools generate, optimize, and refine written content based on user input and analysis of large data sets to understand language patterns.

The impact of AI in copywriting is substantial, offering enhanced creativity, improved SEO, and insights into content performance, thereby changing the landscape of digital content creation and opening new avenues for writers.

AI tools for copywriting software take a topic or initial sentences and use AI algorithms, like natural language processing, to create coherent and engaging text. The evolution of these tools has been marked by significant advancements, notably the introduction of GPT-3 and GPT-4 by OpenAI. These models, especially GPT-4, represent a leap in AI's ability to produce human-like, nuanced text.

  • Marketing and Advertising: Enhancing ad copies and digital marketing content with SEO and personalized email campaigns.
  • E-commerce and Retail: Crafting unique product descriptions and tailored promotional content for social media.
  • Publishing and Media: Assisting in article creation, story ideation, and editing for publications.
  • Technology and Software: Generating technical documents, software descriptions, and knowledge base articles.
  • Finance and Banking: Writing financial reports, customer advisories, and market analyses.
  • Healthcare and Pharmaceuticals: Creating patient informational content, research summaries, and healthcare blogs.
  • Education and E-Learning: Developing educational materials, quizzes, and e-learning modules.
  • Travel and Hospitality: Writing travel guides, hotel promotions, and travel itineraries.
  • Real Estate: Crafting property listings, market analyses, and agency promotional content.
  • Legal Services: Drafting legal documents, advice articles, and case summaries for client communication.

With the wide range of AI tools for copywriting available, selecting the right tool for your specific needs is essential. Let's explore the key factors to consider when choosing the best AI copywriting tool for you.

ai copywriting tools - factors to consider

Now that we've explored the benefits of utilizing the ai tools for copywriting and the factors to consider, let's take a closer look at the top 10 AI tools fpr copywriting available in the market. These ai tools for copywriting offer a range of features and functionalities, providing writers with the tools they need to craft compelling copy. Let's dive in!

ChatGPT, developed by OpenAI, is a sophisticated generative AI language model known for its conversational abilities and natural language processing. It generates human-like text and is capable of various tasks such as content creation, answering queries, and providing programming assistance.

ai tools for copywriting-chatgpt
  • Content Generation: ChatGPT excels at generating creative and informative content, suitable for blogs, articles, and social media posts.
  • Interactive Writing Assistant: It can interactively assist in the writing tasks, offering suggestions and improvements in real-time.
  • Ideation and Brainstorming: ChatGPT can help brainstorm content ideas for copywriting topics, headlines, and marketing strategies.
  • Language Style Adaptation: It can adapt to different writing styles, making it versatile for various copywriting needs.
  • SEO-Friendly Content: While not explicitly designed for SEO, ChatGPT can create content that can be optimized for search engines by a human editor.
ai tools for copywriting-copywriting example with chatgpt
  • ChatGPT offers a free version with basic functionalities.
  • ChatGPT Plus, the premium version, is available for $20/month, providing benefits like general access even during peak times, faster response times, and priority access to new features.
ai tools for copywriting-chatgpt pricing


  • Versatile content generation
  • interactive writing assistance
  • adaptable to various styles
  • user-friendly interface


  • May generate incorrect or nonsensical answers occasionally
  • requires human oversight for complex copywriting tasks
  • sensitivity to input phrasing

Jasper AI is a versatile artificial intelligence platform focused on enhancing content creation processes for businesses and marketing teams. It specializes in generating high-quality, SEO-optimized content efficiently.

ai tools for copywriting-jasper for copywrting
  • Copywriting Solutions: Jasper offers specialized solutions for writing copy that converts, making it suitable for crafting compelling marketing and sales copy.
  • SEO Optimization: The tool includes features for creating SEO-friendly content, ensuring improved online visibility and traffic.
  • Content Strategy Development: Jasper aids in leveling up content strategy with AI-powered content repurposing and optimization.
  • Integrated Marketing Campaigns: Helps keep marketing campaigns aligned and on-brand, crucial for cohesive and effective copywriting across various platforms.
  • Brand Voice Customization: Jasper allows users to infuse content with specific tone of voice and style, ensuring consistency across all written materials.
ai tools for copywriting-jasper copywriting features

Jasper AI provides a 7-day free trial, allowing users to explore its functionalities. For detailed pricing, interested users are encouraged to sign up for a trial or request a demo on the Jasper AI website.

ai tools for copywriting-jasper AI Pricing


  • Enhances content creation efficiency
  • offers robust SEO
  • brand voice customization features
  • streamlines integrated marketing efforts


  • Occasional Factual Errors
  • Challenges for Non-Native English Users
  • Dependent on User's Input Quality

Copy.ai is a writing tool specializing in short-form content such as blogs, email copy, and social media posts. It utilizes GPT-4 for accurate content generation and is known for its user-friendly interface and efficient content creation capabilities.

ai tools for copywriting-copy.ai
  • Over 90 unique templates for diverse content needs.
  • AI-powered writing and editing, optimizing content creation.
  • Bullet Point to Paragraph feature for expanding ideas.
  • Copy.ai Chat for brainstorming and content summarization.
  • Freestyle mode for versatile content generation.
ai tools for copywriting-copy.ai copywriting

Copy.ai offers a starting price of $36/month, providing a balance of functionality and affordability. It also includes a free version for basic usage.

ai tools for copywriting-copy.ai pricing


  • Efficient for short-form content
  • wide range of templates
  • user-friendly interface
  • suitable for beginners


  • Some content may lack a human touch
  • requiring refinement for more nuanced copywriting tasks

For a comprehensive review and step-by-step guide to the copy.ai tool, please refer to the blog Copy.ai Review

Writesonic is designed to assist in content creation. It excels in creating on-brand, factual articles quickly and is known for its SEO optimization features. Writesonic integrates with Google to pull the latest information, ensuring content accuracy and relevancy.

ai tools for copywriting-writesonic
  • AI Article Writer 4.0: Capable of instantly creating up to 3000-word blog posts that are SEO-optimized.
  • Sonic Editor: A collaborative editor similar to Google Docs, enhancing the writing and editing process.
  • Landing Page Generator: Quickly creates ready-to-launch landing pages.
  • Chatsonic AI Chat Assistant: Offers an interactive and engaging experience, with access to live data and the ability to generate AI art.
  • Botsonic AI Conversational Chatbot: Enhances customer interaction with personalized conversations, drawing from user-specific data.
  • Tools and templates: offers a variety of tools, including the Article Writer for high-quality articles, a chatbot for interactive conversations, and over 100 Templates for various purposes like articles, advertisements, product descriptions, and more.
ai tools for copywriting-writesonic templates

The Freelancer Plan offers unlimited word generation for $16/month (annual) or $20/month (monthly), while the Small Team Plan provides 400,000 words per month for $33, including access to GPT-4 and exclusive features.

The Free Plan includes 10,000 words monthly with basic features, and the Enterprise Plan offers custom packages for larger teams with advanced features.

ai tools for copywriting-writesonic pricing


  • Efficient for creating SEO-optimized content
  • offers a variety of writing tools
  • user-friendly interface
  • integration with SurferSEO for content analysis


  • Additional cost for Audiosonic and Botsonic
  • output is less creative than manually written content.
  • Poor customer service

Please refer to our blog for a comprehensive review.,Writesonic Review 2023

WordAI is a text editing tool that specializes in rewriting human-written and AI-generated text.

WordAI aids copywriting by automatically rewriting and enhancing existing text to improve its quality and SEO performance, and by rephrasing AI-generated content to make it undetectable by plagiarism checker, ensuring content appears authentically human-written.

ai tools for copywriting-word ai
  • SEO Optimization: Offers features for rewriting articles to enhance SEO performance.
  • Affiliate Program: Allows users to earn through referrals.
  • Custom Synonyms: Users can add custom synonyms to personalize content.
  • Protected Words: This feature ensures specific terms, like brand names, remain unchanged.
  • File Manager: Manages saved posts and offers various download options.
  • Integration with Article Forge: Allows importing content directly for rewriting.
  • Multiple Language Support: Supports English, Spanish, French, and Italian.
ai tools for copywriting-features

The Starter Plan from WordAI is priced at $9/month, offering 50,000 rewrite words and 25,000 AI detection pass words per month, while the Power Plan costs $27/month, providing 3,000,000 rewrite words and 250,000 AI detection pass words monthly.

Additionally, WordAI offers a 3-day free trial for new users.

ai tools for copywriting-word ai pricing


  • Produces high-quality rewrites quickly
  • supports multiple languages
  • integrates with Article Forge
  • can pass AI detection tools


  • Can be expensive compared to other tools
  • requires settings adjustment for optimal results

Scalenut is a SEO and content marketing platform that streamlines the entire content lifecycle, from planning and research to creation and optimization. It's designed for efficiency and effectiveness in digital content strategy.

ai tools for copywriting-scalenut
  • Cruise Mode: Fast SEO-friendly blog creation.
  • Content Optimizer: Enhances content for SEO success.
  • Keyword Planner: For content strategy alignment with search trends.
  • NLP Terms: Utilizes natural language processing for reader-friendly content.
  • Traffic Analyzer: Provides insights on page and keyword performance.
  • Templates: offers over 40 templates tailored to various needs like content for your youtube channel, instagram captions generator, blog outline creator for content writers.
ai tools for copywriting-scalenut copywriting templates

Scalenut provides diverse plans from a Free Forever option for basic content creation to advanced Pro and custom Enterprise plans for large teams and businesses, offering features like unlimited words, SEO optimization, traffic insights, and dedicated support.

ai tools for copywriting-scalenut pricing


  • Comprehensive SEO and content tools
  • user-friendly interface
  • efficient content creation process


  • Lack of Languages
  • Customer Service Issues

For complete review ,refer to our blog Scalenut Review 2023

Hypotenuse AI is designed to redefine how content is created, offering a range of templates for various use cases like blogs, product descriptions, and ads. Hypotenuse AI serves as a powerful tool for copywriters, content creators, and marketers by providing efficient, AI-driven assistance in creating diverse, optimized, and brand-aligned content.

It's particularly noted for its efficiency in content creation, speeding up users' workflows and helping with tasks like social media marketing captions and e-commerce product copy.

ai tools for copywriting-hypotenuse ai
  • A range of 30-odd templates for different use cases.
  • Generates content for articles, blogs, and more.
  • Unique features like HypoChat (an AI chatbot), Content Detective for research, and various writing tools.
  • Plagiarism checking and SEO optimization capabilities.
  • Integration with platforms like Shopify, wordpress and the ability to generate content in over 30 languages.
ai tools for copywriting-hypotenuse ai integration with wordpress

Hypotenuse AI offers an Individual Plan at $29/month for 50,000 words, a Teams Plan at $59/month for 120,000 words with extra features like high-quality images and plagiarism checking, and an Enterprise Plan with custom pricing for advanced features like bespoke AI models and API access.

ai tools for copywriting-hypotenuse ai pricing


  • Advanced technology for quick, high-quality content generation.
  • User-friendly interface with multilingual support.
  • Free trial available for all plans.


  • Subscription costs may be high for individuals and small businesses.
  • Some limitations in AI content generation requiring further editing.

Simplified AI offers a comprehensive suite of tools for creating engaging digital content. It integrates functionalities for graphic design, video editing, copywriting, and social media management, making it a versatile tool for marketers and content creators.

ai tools for copywriting-simplified
  1. Graphic Design: Simplified AI aids users in creating professional designs with AI assistance.
  2. AI Writer: The platform features an AI writer to help generate written content efficiently.
  3. Video Editor & Animation: Users can edit videos and create animations for diverse content needs.
  4. Social Media Management: The tool provides capabilities for managing and scheduling content across various social media platforms.
  5. AI Presentation Maker: Simplified assists in creating engaging AI-driven presentations.
ai tools for copywriting-simplified features

The paid plans for Simplified start from $12 per month. The platform also offers a free trial for users to explore its features before committing to a paid subscription.

ai tools for copywriting-simplified ai writer pricing


  • User-friendly interface and easy to use.
  • A wide range of tools for different aspects of content creation.
  • Free plan available with access to many features.


  • May not be suitable for highly specialized or complex design/video projects.
  • Some advanced features might require a learning curve.
  • Possible compatibility issues with certain browsers or devices.

ClosersCopy is an excellent tool for AI-driven copywriting, designed to help users create captivating and high-converting copy. It leverages AI technology to analyze successful copywriting frameworks and templates, allowing for the generation of persuasive marketing copy. This tool is suitable for generating both short and long-form content, such as blogs, emails, and social media captions.

ai copywriting tool-closerscopy
  1. AI-Driven Copy Generation: Generates SEO-optimized blog content and marketing copy.
  2. Frameworks and Templates: Offers a wide range of copywriting frameworks and templates.
  3. Template Library: Various templates for different marketing content.
  4. Copy Wizards: Provides guidance, suggestions, and highlights errors.

ClosersCopy offers three pricing tiers: the Power Plan at $49.99/month with 300 AI runs and 50 SEO audits, the Superpower Plan at $79.99/month for unlimited AI writing and SEO audits, and the Superpower Squad Plan at $99.99/month which includes additional features and allows for five user seats.

ai tools for copywriting-closerscopy pricing

ClosersCopy also offers a 14-day money-back guarantee and an affiliate program for its users.


  • Comprehensive AI-driven copy generation.
  • Extensive range of frameworks and templates.
  • Search engine optimization tools.


  • High learning curve.
  • Limited updates in some plans.

AI-Writer is an AI-powered content generation platform designed to create SEO-optimized and high-quality content generator across various formats like blogs, product descriptions, and research papers. It's known for its ability to generate content from just a headline and for its emphasis on creating verifiable and trustworthy content.

ai tools for copywriting-ai-writer
  • Research & Write: Generates full-length article drafts from headlines.
  • SEO-Focused Text Editor: Guides users in writing SEO-optimized content.
  • Verifiable Citations: Provides sources for the content generated, ensuring credibility.
  • Text Rewording: Offers the ability to rewrite existing texts.
  • (Sub)Topic Discoverer: Helps in finding relevant subtopics.

AI-Writer offers a free trial, and its paid plans start from $29 per month. There are also Standard and Power plans priced at $49/month and $375/month, respectively, catering to different levels of content generation needs.

ai tools for copywriting-ai writer pricing


  • Efficient generation of high-quality content.
  • Focus on SEO optimization and verifiability.
  • User-friendly interface.


  • May require editing to match the writer's style and voice.
  • Limited in capturing nuanced human emotions.
  1. Lack of Human Touch: AI-generated text often needs human editing for emotional depth and creativity, ensuring originality and contextual relevance in specialized or brand-specific contexts.
  2. Limitations in Content Depth and Detail: AI tools might provide only surface-level content, lacking detailed analysis​​.
  3. Specialization and Contextual Understanding: Some AI tools are better suited for specific niches and may not adapt well to different contexts or brand styles​​.
  4. Dependency on Quality Inputs: The output quality of AI copywriting heavily relies on the clarity and specificity of input prompts​​.
  5. Technological Limitations: Limitations in AI models like GPT-3 compared to more advanced models like GPT-4 affect the quality of the output​​.

AI tools for copywriting have proven to be highly effective in generating content quickly and efficiently. While they cannot replace the creativity and nuance of human writers, they can assist with tasks like generating ideas, optimizing for SEO, and improving overall productivity.

AI copywriting tools have revolutionized the way we craft words and create compelling content. With the emergence of AI, marketers, social media managers, professional writers, and business owners can benefit greatly from these tools.

While these tools offer great potential, it is crucial to bridge the gap between AI and human creativity and retain creative control. Fact-checking and editing AI-generated copies are best practices to ensure accuracy and quality. Despite their limitations,

AI tools for copywriting are here to stay and will continue to evolve to better serve writers in the future.

Check out our other articles on AI Tools for a wealth of knowledge.

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Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

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