Top 7 AI Tools for Local SEO : Supercharge Business Online Visibility

Written by Ravi Varman
- Updated: Dec 19, 2023
Top 7 AI tools for local SEO
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Navigating the challenge of getting noticed by local customers can be tough, almost like finding a needle in a haystack.

That's where AI tools for Local SEO comes in as your magnet, helping your business show up when nearby customers are searching for what you offer.

Now, let's add a twist with AI: these AI tools for local SEO act like a savvy assistant, constantly fine-tuning and enhancing your online presence.

This article is more than just a list; it's a comprehensive guide to the top 7 AI tools for local SEO. Ideal for those who aren’t tech experts, we’ll guide you through these tools with easy explanations and real-life examples, showing how they can be a real game-changer for your business. Ready to get started? Let’s go!

What is Local SEO?

Local SEO, or Local Search Engine Optimization, is a strategy to make your business more visible in local search results on search engines like Google. It's especially useful for businesses with a physical location or that serve a specific geographic area. Think of it as the digital equivalent of putting a big, flashy sign in front of your store to grab the attention of local customers.

Functions and Advantages of Using AI Tools for Local SEO

  • Local Listings: The first step is to list your business listings on platforms like Google My Business, Bing Places, and Yelp. This is like telling the digital world, "Hey, we're here!" It allows your business to appear in local search results and on maps.
  • Keywords: It involves using location-specific keywords in your website's content. For example, if you're a plumber in Austin, Texas, you'd want to include phrases like "Austin plumber" or "plumbing services in Austin" on your site.
  • Online Reviews: Encourage your customers to leave reviews online. Positive reviews can boost your visibility and make your business more appealing to potential customers.
  • Mobile-Friendly Website: Most local searches are done on mobile devices, so having a website that looks good and works well on phones and tablets is crucial.
  • Local Backlinks: This is about getting other local businesses or local media to link to your website. It's like getting a thumbs-up from your neighbors, which search engines see as a vote of confidence.
  • NAP Consistency: NAP stands for Name, Address, Phone Number. It's important that your business's NAP is consistent across the internet. Inconsistencies can confuse search engines and potential customers.
  • Localized Content: Creating content specific to your local area can help. For instance, blog posts about local events or issues.

By focusing on these elements, ai tools for local SEO helps in ensuring that when someone nearby searches for products or services you offer, your business listings is more likely to show up. This means more foot traffic, more phone calls, and ultimately, more customers. It's like optimizing your business for your neighborhood, ensuring that locals find you easily and quickly.

Exploring the Top 7 AI Tools for Local SEO

Now that we understand the role of AI in SEO and how it is revolutionizing the digital marketing landscape, let's explore the top 7 AI tools for local SEO. These AI tools for local SEO offer valuable resources, actionable insights, and optimization features, helping businesses boost their online presence, target local customers, and drive organic traffic. Let's dive into each tool and understand how it can benefit businesses in their local SEO efforts.

1. Surfer SEO : Skyrocket your organic traffic with Surfer

Surfer SEO is an advanced on-page optimization tool designed to improve content ranking on search engines. It's particularly notable for its detailed analysis of the elements that contribute to high search engine rankings, including keyword density, content length, headings, images, and more.

Surfer SEO uses a method that correlates successful elements on SERPs with on-page factors like content length and keyword distribution​​.

ai tools for local seo-surfer seo

Key Features

  • Content Structure Analysis: Analyzes the content structure of top-ranking pages, including word count, number of images, and average paragraph count, which is helpful for aligning your content with successful competitors​​.
  • Customizable Analysis: Allows customization of the pages you want to analyze, focusing on the top results to make your content more competitive​​.
  • Content Editor with LSI Keywords: Suggests specific LSI (Latent Semantic Indexing) keywords and their frequency for inclusion in your content.
  • Sentiment Analysis: Uses natural language processing to determine the sentiment of search results, though the practical application of this feature may be limited​​.
  • Keyword Research with SERP Similarity: Identifies keywords with high overlap in search results, which is useful for deciding whether different pages should be optimized around different keywords​​.
Surfer SEO Features
  • Pros:
    • User-friendly interface.
    • Data-driven insights for content optimization.
    • Unique SERP similarity feature in keyword research.
  • Cons:
    • Limitations in keyword research for low volume keywords.
    • The practical utility of some features like sentiment analysis may be limited.
    • Requires some SEO knowledge to fully utilize its features.


Surfer SEO offers four main pricing plans:

  1. Essential AI: $119/month (billed annually) for individuals and small teams, including 60 AI articles and 180 Content Editor articles per year.
  2. Advanced AI: $239/month (billed annually) for regular content needs, offering 120 AI articles and 540 Content Editor articles per year.
  3. Max AI: $419/month (billed annually) for agencies and large teams, with 240 AI articles and 1080 Content Editor articles per year, plus additional features like advanced auditing and SERP Analyzer.
  4. Enterprise: Customized pricing and features for large agencies and enterprises, with unlimited seats and additional services like a dedicated account manager and priority support.

All plans come with integrations such as Google Docs, Jasper, WordPress, and Contentful.

ai tools for local seo-surfer pricing

User Feedback

Surfer SEO has received positive reviews for its ease of use, accuracy, and customer support. Users appreciate its data-driven approach and actionable insights for on-page optimization. However, it does have limitations in keyword research for low volume keywords.

Surfer SEO is ideal for content creators, SEO professionals, and website owners who aim to optimize their content based on thorough analysis of what's working well in their niche. It's particularly useful for those looking to closely emulate the successful elements of top-ranking content in their target market.

2. Semrush: Comprehensive SEO and Digital Marketing Tool

Semrush is an all-encompassing digital marketing toolkit that offers a wide array of features for SEO, PPC, social media, and content marketing campaigns. It's designed to improve online visibility and discover marketing insights, making it a go-to tool for businesses and digital marketers aiming to enhance their online presence.

ai tools for local seo - semrush

Key Features

  • Keyword Research: Provides extensive data on keyword difficulty, search volume, and related phrases.
  • Local SEO Toolkit: Specialized tools to optimize your website for local searches.
  • Site Audit: Crawls your website to identify SEO issues and offers improvement recommendations.
  • Position Tracking: Monitors and tracks the rankings of your keywords.
  • Organic Research: Analyzes your ranking keywords and finds new opportunities.
  • Social Media Tracker: Monitors social mentions and backlinks impacting SEO.
ai tools for local seo-semrush features
  • Pros:
    • Comprehensive feature set covering various aspects of digital marketing.
    • In-depth keyword analytics and competitive intelligence.
    • User-friendly interface and robust data visualization.
  • Cons:
    • Can be overwhelming for beginners due to its extensive features.
    • Certain advanced features require a higher subscription tier.
    • Some users may find the keyword difficulty and volume data lacking in precision for low-volume keywords.


Semrush offers various pricing plans:

  1. Pro Plan ($129.95/month): Ideal for newbies and small teams, offering essential SEO services, PPC, and research tools.
  2. Guru Plan ($249.95/month): Tailored for agencies and mid-size businesses, includes advanced features like the Content Marketing Toolkit and historical data.
  3. Business Plan ($499.95/month): Designed for large agencies and enterprises, offering comprehensive features including API access and extended limits.
ai tools for local seo-semrush pricing

User Feedback

Semrush is a highly regarded tool in the SEO and digital marketing community. It is known for its extensive capabilities, reliable data, and comprehensive toolset. Users highly rate it for improving online visibility, SEO performance, and keyword research. With its versatile features, Semrush is a valuable asset for enhancing online presence and marketing efforts.

Semrush is ideal for small to medium-sized businesses, SEO professionals, and digital marketing agencies looking for a comprehensive tool to conduct thorough SEO, PPC, and social media campaigns, and content marketing strategies.

3. Frase: Smarter AI for Smarter SEO

Frase is an AI-driven content tool that aids in automating the research process for content creation. It is primarily used for generating content briefs, optimizing existing content, and providing AI-driven answers on websites. Frase stands out for its focus on content and its ability to streamline content-related tasks.

ai tools for local seo-frase

Key Features

  • Questions and Topics Research: Automates research for keywords and topics, generating relevant questions from various sources like Quora, Reddit, etc.
  • AI-Generated Content Briefs: Quickly creates comprehensive content briefs including sections like SERP analysis, topic clusters, statistics, and external links.
  • Content Optimization: Offers suggestions for enhancing content for specific keywords, comparing it with top-ranked Google results.
  • Frase Answer Engine: An AI chatbot that learns web pages content and provides intelligent answers to user queries.
ai tools for local seo- pricing


  • Solo Plan : $14.99/month ($12.66/month if paid annually),suitable for individuals users with limited features.
  • Basic Plan: $44.99/month ($39.99/month if paid annually), suitable for individual users.
  • Team Plan: $114.99/month ($99.99/month if paid annually), designed for content teams.
  • Enterprise Option: Custom pricing for larger businesses.
  • Additional Fee: $35/month for unlimited access to the AI writer and other premium features.
ai tools for local seo- pricing
  • Pros:
    • Streamlines the content creation and optimization process.
    • Generates comprehensive content briefs quickly.
    • The Answer Engine provides an innovative way to engage website visitors.
    • User-friendly interface.
  • Cons:
    • Additional cost for SEO add-on and AI writer.
    • Monthly answers limit may be insufficient for high-traffic sites.
    • Some features may require a learning curve for new users.

User Feedback

Frase has received mixed reviews across different platforms. While some users praise its innovative features and content optimization capabilities, others point out limitations in terms of pricing and the answers limit.

Frase is a powerful tool for content creation and optimization. It offers unique features like the Answer Engine and automated content briefs. While it has limitations in pricing and monthly answers, it still provides value to content marketers and SEO professionals by streamlining tasks.

Frase is ideal for content marketers, SEO professionals, and businesses focused on creating high-quality, SEO-optimized content. It's particularly useful for those who want to streamline their content research and writing processes.

4. Diib: A Versatile SEO and Growth Monitoring Tool

Diib is an online platform offering a suite of SEO tools designed to enhance the visibility and performance of websites. It stands out for its ease of use and functionality, catering to a range of users from small business owners to freelancers.

Diib provides detailed insights into website performance, helping users understand and optimize their online presence for better search engine ranking and traffic.

ai too;s for local seo-diib

Key Features

  • Keyword Tracker: Tracks keywords ranking in the top 100 of Google and estimates traffic contribution.
  • Email Deliverability: Monitors email performance to ensure messages reach their intended audience.
  • Core Web Vitals: Tracks key website performance indicators like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
  • Objectives & Alerts: Provides objectives and alerts for website improvement.
  • Rank Guard: Identifies opportunities for improved keyword rankings.
  • Keyword Explorer: Helps in finding valuable new keywords for content.
  • Backlink Analyzer: Monitors and analyzes backlinks for website authority and health.
  • Competitor Analysis: Offers insights into competitors’ keyword rankings and backlinks.
Ai tools for local seo- diib features


  • Free Plan : Diib offers a free plan with basic functionality and a Pro Plan that provides unlimited access to all features.
  • Pro Plan :The Pro Plan is competitively priced at $29.99 per month. Special offers, such as a discounted first month and a free backlink, are occasionally available.
ai tools for local seo -diib pricing
  • Pros:
    • Intuitive and easy-to-use interface.
    • Comprehensive SEO and website monitoring tools.
    • Affordable compared to similar tools.
    • Useful for tracking and improving website performance.
  • Cons:
    • Some features are in beta mode and may lack complete functionality.
    • The free plan has limited capabilities.
    • Detailed reports and actionable steps may require upgrading to more expensive plans.

User Feedback

Diib receives mixed reviews, with some users praising its comprehensive features and ease of use, while others note limitations in the depth of analysis and the need for more advanced features in higher-tier plans.

Diib is a user-friendly and affordable tool for website growth monitoring and SEO optimization. While it may not have the depth of more advanced tools, it offers effective features for enhancing online visibility. It's a valuable choice for a wide range of users.

Diib is most suitable for small to medium-sized business owners, entrepreneurs, marketers, and website owners who need a straightforward, effective tool for monitoring and improving their SEO without requiring extensive technical expertise.

5. Outranking: Comprehensive SEO and AI Writing Tool

Outranking is an advanced SEO content optimization and AI writing tool that enhances the creation of SEO-friendly content. It's particularly effective for content teams and solo content writers who focus on long-form SEO content.

The platform's standout feature is its use of SERP data to guide content creation, ensuring relevancy and optimization.

ai tools for local seo-outranking

Key Features

  1. SEO Content Editor: Tailored editor for creating SEO-optimized content.
  2. SEO Content Strategy: Tools for planning and executing content strategies.
  3. Content Optimization: Automated content optimization for SEO.
  4. Content Briefs: Streamlining content creation with structured briefs.
  5. AI Assisted Writing: Leveraging AI to write factual and valuable content.
  6. Keywords Clustering: Organizing keywords for more effective SEO.
  7. AI Powered SEO: Automatic optimization of content.
  8. Integrations: Compatibility with Google Docs and WordPress.
  9. AI Wizard: Quick creation of titles, meta descriptions, and structured content.
  10. SERP Analysis: Comprehensive analysis of competition for better SEO planning. features


  1. Starter Plan: Priced at $29/month, includes 5 SEO documents, AI-assisted optimization, content briefs, AI first drafts, and integrations.
  2. SEO Writer Plan: Priced at $79/month, offers 15 SEO documents, everything in the Starter plan, automatic optimization, AI first drafts, automatic internal linking, and allows for 2 users.
  3. SEO Wizard Plan: Priced at $159/month, includes 30 SEO documents, all features of the Starter plan, automatic optimization, AI first drafts, automatic internal linking, and is suitable for 3 users.
ai tools for local seo- outranking pricing

There is also a custom plan available for agencies and enterprises, which includes features like an account manager, training, invoicing, and customized packages.

  • Pros:
    • Facilitates creation of SEO-optimized content.
    • Comprehensive SERP and content gap analysis.
    • AI-driven content creation and optimization.
    • User-friendly interface and automated research assistance.
  • Cons:
    • Higher learning curve for beginners.
    • No free trial period for testing the tool.
    • Requires additional keyword research tools.
    • Monthly price may be expensive for some users.

User Feedback

Outranking is praised for its comprehensive features and effectiveness in content optimization and SEO. Users appreciate its AI writing capabilities and SERP analysis. However, some users mention the need for additional keyword research tools and the learning curve to master the platform.

Outranking is a powerful tool for content creators and SEO professionals seeking effective content optimization using AI and data-driven insights, but it may come with a steeper learning curve and potentially higher costs.

6. WriterZen: A Comprehensive Tool for SEO and Content Creation

WriterZen is a versatile SEO and content creation tool that integrates various functionalities like keyword research, content optimization, and plagiarism checking. It is designed to streamline the content creation process and improve SEO performance. The tool is particularly praised for its user-friendly interface, accurate data presentation, and ease of use.

ai tools for local seo-writer Zen

Key Features

  1. Topic Discovery: Discover engaging content ideas and new topics.
  2. Keyword Explorer: Easily find the right keywords for your content strategy.
  3. Content Creator: Research, build, and construct result-oriented articles.
  4. A.I. Assistant: Utilizes OpenAI's GPT3 for writing assistance.
  5. Keyword Planner: Provides deeper insights for content strategy.
  6. Team Function: Consolidates team and content projects.
  7. Plagiarism Checker: Ensures content originality and uniqueness.
ai tools for local seo-writerzen features


WriterZen offers four pricing plans:

  1. Cluster Only: Priced at $19 per month, it focuses on keyword clustering and planning.
  2. Cluster & Research: Available at $61 per month, this plan offers keyword clustering plus research tools.
  3. Cluster & Content: Also at $61 per month, it combines keyword clustering with content creation tools.
  4. All-In-One: The comprehensive package costs $99 per month, providing all features including keyword clustering, research, and content creation tools.
ai tools for local seo-writerZen Pricing
  • Pros:
    • Intuitive user interface.
    • Comprehensive SEO and content tools.
    • Effective keyword clustering and topic discovery.
    • Valuable AI writing assistance.
  • Cons:
    • Can be complex for beginners.
    • Lack of content management tools.
    • No heatmap feature for detailed content analysis.

User Feedback

WriterZen is praised for its functionality and user-friendly interface. It offers comprehensive SEO and content creation tools. WriterZen is a popular choice among digital marketers for optimizing content and improving SEO performance, despite its initial learning curve.

WriterZen is ideal for content marketers, SEO specialists, and digital marketers who need a multi-functional tool for enhancing their content strategy and SEO performance. It's particularly beneficial for those looking to streamline their content research and creation process.

7. Alli AI : SEO Automation and Real-Time Deployment

Alli AI is an SEO optimization tool leveraging artificial intelligence to streamline the SEO process for websites. Alli AI automates SEO tasks using AI, swiftly analyzing and optimizing websites. It offers tools for on-page optimization, site speed improvements, and automated A/B testing. The software is designed for easy integration and use, making SEO accessible to a wide range of users.

ai tools for local seo-alli ai

Key Features

  1. Bulk OnPage Optimization: Streamlines site-wide optimization with one-click rule application.
  2. Live Editor: Enables editing and optimization of text, content, and code directly in the browser.
  3. Real-Time Deployment: Allows instant deployment of content and code changes.
  4. Self-Optimizer for Traffic ROI: Generates site-wide page titles and performs A/B testing for traffic profitability.
  5. Schema Markup: Automatically generates and implements optimal Schema Markup for pages.
  6. Interlinks: AI-driven feature for identifying keywords and creating relevant internal links.
ai tools for local seo-alli ai features


  • Alli AI offers three plans:
    • Consultant Plan ($299/month): Suitable for smaller businesses with up to 5 websites and 5 team members.
    • Agency Plan ($599/month): For larger businesses and agencies with up to 15 websites and 15 team members.
    • Enterprise Plan ($1,199/month): Tailored for large corporations and agencies with 50 websites and 50 team members.

We can customize all the plans to suit your specific needs, including additional sites, keywords, and pages.

ai tools for local seo-alli ai pricing
  • Pros:
    • AI-driven SEO automation.
    • User-friendly interface.
    • Effective for various use cases (agencies, eCommerce, etc.).
    • Comprehensive analytics and reporting features.
    • Intuitive interface, compatibility with major platforms, detailed analytics, responsive AI capabilities, and flexible pricing.
  • Cons:
    • Some basic features missing.
    • Occasional AI reliability issues.
    • Learning curve for beginners.
    • Slow processing during peak usage.

User Feedback

Alli AI is a comprehensive ai tools for local SEO leverages AI to simplify and automate SEO tasks. Its range of features and pricing plans make it adaptable for different business sizes and needs. However, users should be aware of its limitations, including some missing features and occasional AI reliability issues.

Best suited for SEO agencies, eCommerce sites, blogs, and local businesses seeking to enhance their online presence.

Frequently Asked Questions

How can AI tools help improve local SEO efforts?

AI tools for local SEO can help improve local SEO efforts by automating tasks like keyword research, content optimization, local citation building, and competitor analysis. They can also provide valuable insights and recommendations for improving website visibility and rankings in local search results.

How AI Tools for local SEO impacts Business Growth?

Enhanced Online Visibility: AI tools for local SEO improve search engine rankings, making local businesses more discoverable.
Marketing Task Automation: Frees up time for customer engagement and product improvement.
Targeted Marketing: AI insights enable more effective local audience targeting.
Data-Driven Decision Making: AI tools for local SEO offers valuable insights for strategic business decisions.
Increased Customer Engagement: Leads to better customer interaction and sales.
Market Competitiveness: AI tools for local SEO helps local businesses stay competitive in a digital marketplace.

What are the Factors to Consider When Choosing AI Tools for Local SEO

Comprehensive Feature Set and Accuracy: Look for a tool that provides a wide range of essential features for local SEO features , including accurate data for keyword research, competitor analysis, local listing management, and review management.
Usability and Integration: Choose a user-friendly tool with an intuitive interface that can easily integrate with other platforms like Google Analytics and Google My Business.
Scalability and Customization: Ensure the local SEO tool can grow with your business and offers customization to fit specific needs.
Cost-Effectiveness and Support: Assess the tool's cost relative to its features and ensure there's good customer support and training resources available.
Reputation and Updates: Opt for a tool with positive user reviews, a good reputation in the industry, and regular updates to adapt to the changing SEO landscape.
Reporting and Analytics: Ensure the AI tools for local SEO offers comprehensive reporting and analytics for actionable insights and strategy adjustments.
Compliance and Trial Availability: The tool should adhere to SEO best practices and, if possible, offer trial periods or demos to test its effectiveness before purchase.


AI tools for local SEO benefits business with advanced solutions to boost their online presence and drive targeted traffic. These AI tools for local SEO have proven to have a significant impact on local business growth, enhancing customer engagement and increasing conversions. As we look towards the future, AI is set to play an even bigger role in local SEO, with predicted trends that will change the landscape.

Check out our other articles on AI Tools for a wealth of knowledge.

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Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

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